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Startup resources


Awesome Startup

A curated list of awesome books, videos, courses and resources about making a startup.


  • The Balanced Scorecard: Translating Strategy into Action - The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. This is a great tool for all companies, but importantly early stage companies, to help them translate data to data execution into actionable and measurable outcomes, across the business.
  • Good to Great: Why Some Companies Make the Leap and Others Don't - Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
  • The Innovator's Solution: Creating and Sustaining Successful Growth - Helpful to growth stage companies who are moving beyond their initial successful product, provides a great framework for how to invest beyond the core.
  • Tribes: We Need You to Lead Us - Seth Godin stresses the importance and benefits of knowing your audience and staying hyper-focused on them to build a loyal following. “With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
  • Rise of the Revenue Marketer - The role of Marketing has dramatically evolved over the last decade. Historically seen exclusively as a cost-center for the business, this shift tasks Marketing with generating revenue. This book highlights these changes and outlines the organizational structure necessary to drive this accountability and growth.
  • Built to Last: Successful Habits of Visionary Companies - Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
  • Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results - shows how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset-their people.

Videos and Courses

  • Startup courses at Edx - Learn how to start your new business venture with free online entrepreneurship and business development courses from MIT, IIMB and other top schools.




  • Alchemist - Enterprise sales accelerator
  • YCombinator - Seed funding for startups (from the creators of HackerNews)
  • 500 Startups - One of the top accelerators with a global presence
  • Techstars - One of the world's leading accelerators offering a range of programs


  • Brex - Banking for newly-founded tech startups made easy
  • Revolut Business - Control your payments, company cards, expenses and more from one app
  • Ramp - Cards, bills, payments, approvals, and more for startups



  • Argonaut - Deploy apps and infrastructure on your cloud in minutes. Support for custom and third-party app deployments on Kubernetes and Lambda environments. Free forever startup tier allows unlimited apps and deployments for 5 environments and 2 users.
  • Datadog - Modern app monitoring and security for applications
  • The one cost engineers and product managers don't consider
  • Software Engineering and Development is expensive and delicate. Use Spurwing instead of reinventing the wheel when it comes to time management solutions. Spurwing is like Stripe but for appointment scheduling. This API makes it easy to add robust appointment booking and calendaring features to any application. The Spurwing API is a secure and feature-rich, accessible product for building custom solutions, product integrations, scheduling and calendaring widgets. You are only limited by your own imagination.

Venture Capital and Raising Money

Marketing Sales & Metrics

Task Management & Collaboration

  • Asana - Track your team's work & manage projects
  • Trello - Create and manage kanban boards
  • Todoist - The to do list to organize work & life
  • - One platform, better teamwork
  • Taskade - Collaborative task lists and outlines
  • Airtable - Build flexible spreadsheets that behave like a database
  • Jira - Issue tickets, keep track of progress and plan your agile projects
  • Microsoft Teams - Business communication platform that offers workspace chat, videoconferencing, file storage and 3rd party app integration
  • Wire - The most secure collaboration platform
  • Feedbear - Prioritize feature requests to build your roadmap.
  • Notion - All-in-one workspace for notes, tasks, wikis, and databases.
  • - Collaborative visualisation platform with no limits on the number of users or teams.

Marketing Tools

  • Buffer - Social Media analytics and Scheduling
  • BuzzSumo - Find Most Shared Content and Key Influencers
  • QuickTwit - Tools for finding Trends in Topics
  • Hootsuite - Social Media Management Tools
  • SocialBlade - Social Media Statistics
  • IFTTT - Create custom triggers to automate social media workflows
  • Zapier - Alternative to ifttt : triggers based automated workflows
  • Phantombuster - Automate social media via webscraping
  • QApop - Find relevant Quora questions to answer
  • Smartlook- Understand how people interact with your website and improve conversion
  • SocialDog - All-in-one Twitter marketing tool.

Coworking & Virtual Offices

Leadership & People

  • How to Start a Movement - 3 minute video drawing parallels to leadership and the importance of the people that follow the leader. Critical for a start-up to achieve and maintain alignment
  • Employee Engagement: The Wonder Drug For Customer Satisfaction - short article showing the high correlation between employee engagement and customer satisfaction. Satisfied customers and happy/engaged employees produce the most amazing start-ups - or any type of company for that matter.